In the same vein, companies that create slides regularly will drive more organic traffic. We know that companies that blog continually generate 126% more leads. It doesn’t require any graphic design skills.Ĭreating infographics, on the other hand, can be complex if you don’t know at least the basics of graphic elements like typography, colors and wireframes. If you don’t have the budget to hire someone, you can make a good looking slide presentation yourself. Looking at visual content, slides are easier to create and unlike infographics, you can create them all by yourself. According to Copyblogger, “we can get the sense of a visual scene in less than 1/10 of a second.” Slides, at their roots, are very similar to infographics.Ĭustomers can understand your message better if you communicate through visuals. Slides are visual content, even when text is placed on images. They want content that appeals to them in all aspects, not just what you think they’ll like. It doesn’t take much effort to create a slide presentation that drives organic traffic, especially knowing that organic traffic continues to grow year-by-year for brands and companies that consistently create the right content (e.g., blog posts, articles, videos, infographics, podcasts, etc.).Īs bloggers and content marketers, we might be tempted to only create “text-based” content, because it seems much easier to put together, especially when it’s not data-driven.īut in reality, users want something unique. When it comes to reaching a target audience, slides are still underutilized. That’s not the case with SlideShare, though. But some marketing channels are already saturated. Like any serious content marketer, I like to explore new opportunities that can help me drive more traffic to my blog, acquire more leads and make more money. Note: When you use data from other sources (e.g., blogs, books, etc.), make sure that you credit the source accurately! If you don’t, this could get you into trouble. Just input your keyword + statistics (e.g., “consumer happiness marketing + statistics”): Data makes your visual content trustworthy in the eyes of readers and prospects.Īgain, you can get relevant data by searching Google. Sources for accurate data: Another vital element you’ll need in your presentation is data. You can also find helpful questions and corresponding answers from experts on Quora.
Make sure that you use credible and authoritative blogs, sites, books and academic papers when researching your topic. Just input your “topic + strategies” into the search box and see what comes out. Conducting your research: Before you create the presentation, you’ll need a plan of attack. Presentations that garner thousands of views and social shares weren’t created on the fly – the people who made them spent adequate time researching their topic. You need to collect a lot of data to support your slides, no matter what your topic might be. Let’s get started: Getting Started with Slide Presentations The strategies are simple, but the results will astonish you. In this article, you’ll learn step-by-step strategies to drive qualified traffic with SlideShare presentations.
One study by Did It found that SlideShare gets about 500% more traffic from business owners than Facebook, Twitter, or YouTube. If you think Facebook and Twitter drive more targeted leads than SlideShare, think again. I’ve seen complete beginners to internet marketing create and upload slide decks and – without any promotion – generate thousands of views to their slides, drive traffic to their sites and move their business to another level. I like SlideShare presentations because you can embed them in posts or any HTML document for easier distribution, thereby driving targeted visitors to your landing page and engaging your audience. In a recent Social Media Examiner marketing report, SlideShare was ranked as the 8th most commonly used social media network. If you’re a content marketer, public speaker, blogger or freelancer, you can take advantage of this platform to get more leads and drive more traffic to your site. With over 60 million unique visitors to SlideShare, you can’t afford to ignore this site.
Research by Column Five Media suggests that SlideShare marketing could work for any type of business.Ĭreating slide presentations can appeal to your ideal customers, too. SlideShare is a powerful content distribution platform.